Augmented realty (AR) and virtual reality (VR) technology is becoming more commonplace in both our business and personal lives. Business uses of AR/VR include product design, employee training, marketing and customer service.
A March 2018 survey conducted by the law firm Perkins Cole entitled “Industry Insights into the Future of AR/VR” garnered some interesting results. The 140 respondents (including technology company executives, inventors, start-up founders and consultants) identified the following industries as expected to see the most investment toward AR/VR development in the next twelve months:
- Gaming
- Education
- Healthcare and medical devices
- Real estate (virtual showings; construction)
- Marketing and advertising
- Live events
- Military and defense
- Movies and television
- Retail
- Manufacturing and automotive
Respondents also identified the greatest legal risks of concern to their respective organizations in developing AR/VR technology or content:
- Consumer privacy/data security (44%)
- Product liability/health and safety issues (42%)
- Intellectual property infringement (40%)
- Compliance with platform requirements in publishing content (38%)
- Technology and IP licensing (30%)
- Export control issues (6%)
Access the Perkins Cole survey report here. Contact us at Ossian Law P. C. regarding any information technology law matter.
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