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Legalities of Augmented and Virtual Reality

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Legalities of Augmented and Virtual Reality

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Augmented realty (AR) and virtual reality (VR) technology is becoming more commonplace in both our business and personal lives. Business uses of AR/VR include product design, employee training, marketing and customer service.

A March 2018 survey conducted by the law firm Perkins Cole entitled “Industry Insights into the Future of AR/VR” garnered some interesting results. The 140 respondents (including technology company executives, inventors, start-up founders and consultants) identified the following industries as expected to see the most investment toward AR/VR development in the next twelve months:

  1. Gaming
  2. Education
  3. Healthcare and medical devices
  4. Real estate (virtual showings; construction)
  5. Marketing and advertising
  6. Live events
  7. Military and defense
  8. Movies and television
  9. Retail
  10. Manufacturing and automotive

Respondents also identified the greatest legal risks of concern to their respective organizations in developing AR/VR technology or content:

  1. Consumer privacy/data security (44%)
  2. Product liability/health and safety issues (42%)
  3. Intellectual property infringement (40%)
  4. Compliance with platform requirements in publishing content (38%)
  5. Technology and IP licensing (30%)
  6. Export control issues (6%)

Access the Perkins Cole survey report hereContact us at Ossian Law P. C. regarding any information technology law matter.

 

© 2018 Ossian Law P.C.

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