“Do Not Track” Law Impact Sites and Mobile Apps: Data collected through websites and mobile apps is extremely valuable from a marketing perspective. Regulators and privacy advocates are concerned that much information is being collected and shared without notice to (or consent from) consumers. The Federal Trade Commission has long advocated transparency in online data collection practices but there is no federal “Do Not Track” law as of yet.
California recently amended the “California Online Privacy Protection Act” which takes effect on January 1, 2014. Among other things, the new law requires that online site operators “disclose how the operator responds to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information.” The law will apply to any commercial website or online service (including mobile apps, according to the California Attorney General) used or visited by a California resident.
If the law applies to your business, make sure you are fully aware of the data collection practices taking place on or through your site or app, including those of any third parties. Your privacy policy should reflect those practices and meet the specific requirements of the Act, found here.
Contact us at Ossian Law P.C. for assistance with data compliance questions or any other information technology law question.