In recent years, the Federal Communications Commission (FCC) has been considering what direction to take regarding mobile messaging. In August, the FCC held hearings where mobile companies and industry associations offered comments on the proposed regulations of mobile messaging. By way of example, comments filed by mobile messaging leader Twilio claim that, under the current environment of the federal Telephone Consumer Protection Act (TCPA), tens of millions of text messages have been blocked by carriers. Twilio has urged the FCC to ease this negative impact by relaxing federal regulations.
On the flip side, the Wireless Association has taken the position that easing regulations could lead to a virtual “Spamageddon” of consumers receiving unwanted text messages. Stay tuned for the direction the FCC ultimately decides to take.
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