Shazura, a Spanish-based company, has developed technology that converts images, including videos and photos, into numbers to retrieve matches through its ever-increasing database. One of the potential applications of this technology is to fuel a search engine for images instead of text.
An image-based search engine would be welcomed for many purposes, like enhancing online facial recognition or identifying a particular product through an image rather than a text description of the product. Such a search engine could also be very useful in enforcing specific intellectual property rights. Brand owners who are policing the web for unauthorized uses of their trademarked logos could certainly benefit from an image-based search engines. Similarly, copyright holders could search to find their photographs, video clips or drawings that are being used without permission.